Queensland’s Sunshine Coast is showcasing its renowned natural attributes in a new destination marketing campaign called ‘For Real’. For Real is all about the real experiences, real culture, real people and real nature that makes the Sunshine Coast unique.
The campaign takes on a new relevance following the pandemic, with extensive research highlighting travellers’ desires for nature-based experiences – something the Sunshine Coast offers in spades.
Ten-second videos will show quintessential Sunshine Coast experiences and activities that can be enjoyed at the exact time the traveller sees them, giving them an excuse to dream for a few seconds and realise what they are missing out on by not being on the Sunshine Coast.
Visit Sunshine Coast (VSC) Interim CEO Craig Davidson said “Whether its swimming with humpback whales as they migrate their way up north with Sunreef Mooloolaba or taking on one of Australia’s highest ropes courses at the TreeTop Challenge, the Sunshine Coast offers tremendous authenticity.”
“It is where the natural environment meets innovative and respectful thinking – and our people are the crucial ingredient that makes the Sunshine Coast such an attractive destination for all markets.
“Undoubtedly the Sunshine Coast has had a reputation for its premium beach and nature-based environment, and today there is even greater desire for uncrowded beaches, wide-open spaces and a genuine respect for nature, which is reflected in this campaign.
“We are not about mass tourism, but rather emphasising our incredibly diverse geography and range of attractions.”